Do we have a big idea - the promise that shoppers value? Do we have a growth plan that is practical and actionable? Where can we stretch and how?
Do we look the same on shelf? Do we do things differently? How do we engage and excite shoppers? How do we keep things different and fresh? How can we interrupt the shopper in-store?
Which shopper marketing techniques works best for us? What does the shopper want this week? How do we communicate with her? When do we talk to her?